Hypebeast -
27 Oct 2023 23:16

Nowadays, the rollout of an anticipated Nike sneaker is a process that is mostly out of the brand's hands. It starts with a rumor and is then followed by early images of varying quality, Nike imagery and then eventually, a proper reveal. By the time the story is officially told, the sneakerhead community has established its own interpretation of the story, often based on conjecture and hearsay. Looking ahead to 2024, Nike is looking to disrupt this flow.Yesterday, Nike hosted its first-ever SNKR...
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